Investing in regular website maintenance can help you avoid costly surprises later down the line while at the same time keeping your site relevant to the search engine algorithms.
A large number of people (87%) will do their research before making an online purchase. A website that is sluggish, has no security certificate, has links that do not work, etc. tends to put visitors off and can increase the bounce rate of your site. The bounce rate is a metric measured by the search engine algorithms and records the amount of time spent on your webpages by visitors. If your website is faulty it can seem like your company is less than reputable and even untrustworthy and visitors may end up going to another site with your company missing out on potential sales!
Website Aesthetics
In order for potential customers to trust and be impressed by your business, they need find a professional website when visiting your site regardless of they device they're using. This will give the right impression of what kind company they’re dealing with, the quality of its products or services and how reputable it is in comparison with visiting your site to find it in poor working order and disarray. Regular routine website maintenance service helps keep up the look and functionality of your company’s website.
Website Security
Without regular maintenance, your site is more likely to be vulnerable and targeted by cyber threats. Maintaining the security of a website can seem like an overwhelming task but it doesn't have to be. Keeping everything current with patches from vulnerabilities as they arise in order to protect your company and your website visitors against hacker attacks on any device or platform is part of our Website Maintenance Service. We use highly rated security tools to maintain your site's safety. We also provide security certificates for all websites hosted on our hosting platfom.
Visitor Experience
If you want to make sure your customers keep coming back and recommending your site, it's important that they have a good experience while they’re visiting. To do this properly we recommend regularly scheduled maintenance. With our Website Maintenance Services our experts routinely audit your sites for errors in coding, missing content, broken links, functionality, etc. Your company will receive a report indicating our team’s findings, and recommended fixes, if needed.
When visitors quickly leave your website after arriving at it, Google may view this as a sign that you aren't providing them with what they wanted when they conducted their search. A higher bounce rate can lead to lower rankings in search results and less traffic for sites overall meaning the only people who will be visiting are those looking specifically for your company, or because of an engagement opportunity like ads. A high bounce rate is the last thing website owners and Google want to see. This can lead not only to less traffic but a loss of rankings in the search engine results. Your site's security and functionality is important, and it should be cared for with the same dedication.
The high cost of technical issues, security concerns and outdated website design is putting your business at a disadvantage in search engine rankings. Eliminate the concern for these types of issues with Website Maintenance Services.
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